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Press and Media
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Contact Information:
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Kelly Reeves
KLR Communications
949-509-1888
kelly@klrcommunications.com
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Targus Announces Its New Line-Up of Laptop Bags for Back-to-School
Targus Offers Students Various Options for Fall, Including its Urban, Eco-Friendly Bags, Fashionable Messengers, and Lightweight, Well-Equipped Backpacks and Slipcases
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ANAHEIM, Calif., - June 17, 2008 - Targus® Inc., maker of the world's top-selling laptop computer cases and accessories, today announced its fall line-up of Back-to-School laptop bags including the environmentally conscious Grove™ bags, stylish Velos Messenger bags and lightweight Incognito line. Each bag features a padded compartment that fits up to 15.4" widescreen laptops and includes pockets for other essentials, students can't leave home without.
"Backpacks and laptop cases are more than just a convenient way to carry around your laptop and school accessories, they make a statement," stated Kevin Gallagher, vice president of design at Targus. "Whether you are looking to promote an eco-friendly lifestyle or just want to be fashionable, Targus has a bag to fit anyone's personal style."
Grove Laptop Cases
The Grove cases are composed of PVC-free material, recyclable plastics and nickel-free metal, making them less harmful to the ecosystem. Available in four attractive styles: Convertible Backpack/Messenger (TSB110US), Sling (TSB109US), Topload (TST022US), and Messenger (TSM068US) - you are sure to find one that fits your needs. All four bags offer detailed workstations including storage compartments, a business card holder, key clip and pen loops. The Convertible Backpack/Messenger features backpack straps, which tuck away, so the case can be used as a messenger with a single padded, adjustable shoulder strap. An MP3 pocket with headphone pass-through is available in the Sling, Topload and Messenger bags, allowing students to listen to their favorite music while on campus. The Grove Messenger and Topload include a hidden water bottle holder and back slip pocket with trolley pass-through while the Sling offers a side mesh bottle holder. The Grove Convertible measures 12.6" x 5.51" x 16.14", weighs 2.86 pounds, and has an estimated street price of $79.99. The Grove Sling measures 13.58" x 6.1" x 16.54", weighs 2.29 pounds, and has an estimated street price of $59.99. The Grove Topload measures 14.96" x 5.51" x 12.6", weighs 2.29 pounds, and has an estimated street price of $59.99. The Grove Messenger measures 14.37" x 4.53" x 13.39", weighs 2.64 pounds, and has an estimated street price of $49.99.
Velos Messenger
The Velos Messenger is available in three stylish color combinations with interchangeable color straps, offering students one case with two exciting looks. The color combinations include: chocolate case with chocolate and aqua straps (TSM063US); charcoal case with black and lime green straps (TSM06301US); and a wheat case with mushroom and orange straps (TSM06302US). To keep your laptop protected, the Velos messenger features a dual cushioned laptop compartment to help prevent drop damage during travel. For a number of storage options, the messenger includes three easily accessible front pockets and one rear slip pocket for notebooks or papers as well as a zippered accessories pocket. For added convenience, the shoulder strap is adjustable and the handle retracts into the case. The Velos Messenger measures 14.57" x 3.54" x 12.01", weighs 3.17 pounds and has an estimated street price of $69.99.
Incognito Line of Carrying Cases
Incognito Backpacks
Targus' new Incognito cases are an affordable, lightweight solution to carrying around every school related item you need. With a large, padded main pocket for your laptop, the Incognito Backpack has plenty of additional room for books, binders and notebooks. Additionally, the backpack is designed with a custom MP3 player pocket with line-out for headphones and an easily accessible front pocket workstation featuring card holders, a cell phone pocket and pen loops. Its padded shoulder straps, back panel and carrying handle offer additional comfort when running around campus. The Incognito is available in three trendy colors - pink (TSB11802US), olive (TSB11801US) and black (TSB118US) for an affordable, yet stylish alternative to the traditional backpack. The Incognito Backpack measures 12.99" x 5.39" x 16.45", weighs 1.97 pounds and has an estimated street price of $39.99.
Incognito Messenger
The same affordable, lightweight alternative is also available in a stylish messenger design with two color schemes - grey with pink accents and black with olive accents. Carry your essentials at your side, protecting your laptop with a secure, padded compartment and water-resistant bottom panel, which offers you the piece of mind that your belongings are continuously secure. Stow away all your accessories in the conveniently placed front pocket workstation equipped with an ID holder, pen loops, and pockets for additional accessories and electronics. The Incognito also includes an adjustable, padded shoulder strap and carrying handle to ensure a comfortable experience. Available in two attractive color schemes - black with olive green details (TSM070US) and light gray with pink details (TSM07001US) - the Incognito Messenger measures 14.57" x 5.51" x 12.8", weighs 1.58 pounds and has an estimated street price of $39.99.
Incognito Vertical Slipcase
The Incognito line also includes slim slipcases that are not only a great value but provide an extra back slip pocket for your personal belongings. Its vertical design and adjustable, padded shoulder strap and carrying handle make the Incognito Slipcase the ideal solution for students on-the-go. The Incognito Vertical Slipcase is available in four stunning colors: black (TSS051US), light gray (TSS05101US), olive green (TSS05103US) and charcoal (TSS05102US). All Incognito Slipcases cases measure 14.76" x 2.36" x 12.6", weigh 1.5 pounds and have an estimated street price of $29.99.
Targus is offering many other back-to-school laptop cases that fit 15.4" or 17" laptops. For more information, please visit www.targus.com/backtoschool .
All products are backed by a limited lifetime warranty. Targus' back-to-school backpacks and laptop bags are available at Targus.com as well as through leading retailers, e-tailers and computer manufacturers' websites.
About Targus
Targus invented the notebook case and continues to advance the mobile accessories category with innovative and relevant solutions for today's mobile lifestyle. Targus products enhance productivity, connectivity, and security, liberating users to work in any and all environments with the utmost convenience and comfort. Founded in 1983, Targus headquarters are located in Anaheim, Calif., with offices worldwide and distribution agreements in more than 100 countries. For more information on Targus visit www.targus.com.
Editor’s Note: For additional information, evaluation units or executive interviews, please contact Kelly Reeves, Targus, Inc., 1211 N. Miller Street, Anaheim, CA 92806, (714) 765-5555 ext. 402 (Voice). High-resolution images are available by contacting Kelly Reeves at (kelly@klrcommunications.com).
Targus and the Targus logo are registered trademarks of Targus Group International. All rights reserved. All other marks may be the property of their respective titleholders.
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