Targus | Press and Media

Anaheim, Calif. – July 18, 2007 - Targus^® Inc., maker of the world's top-selling laptop cases and accessories, today announced it has enhanced its highly acclaimed PartnerVantage™ program. The new Business Development Resource Center* (BDRC) is designed to allow any Targus PartnerVantage member with a quarterly average of $2,500 in distribution purchases to easily accrue points, which they can redeem in return for Targus demo products and other marketing materials. The newly developed custom tracking program frees resellers from the hassle of tracking purchase orders by providing them with online access to all purchases made through all major distribution partners. Quarterly updates are automatically posted in the reseller's account, which can be accessed via their specific online account portal.

Targus also gives its channel partners the opportunity to take advantage of current market trends and offer the total notebook solution, which will significantly increase margins and enhance their bottom line. According to a recent report by IDC, the global PC market increased considerably in the first quarter of 2007, driven primarily by the continued explosive growth of laptop computers. Q1 year over year sales of laptop computers rose by 20% in 2007 compared to 16% a year ago.

With the growth of the laptop segment, resellers are increasingly finding themselves looking for ways to add value around the sale of a laptop system. "Targus delivers resellers the largest selection of notebook accessories and cases in the world. Accessories and cases are critical elements to reseller profitability, with margin dollars often exceeding those of the actual laptop," said Al Giazzon, vice president of U.S. marketing at Targus.

"Targus is committed to helping its channel partners grow their businesses and meet all of their customers' mobile needs," said Danielle Feith, channel marketing manager, Targus. "Our partners asked for additional tools to aid them in winning business and increasing margins. The new BDRC program directly addresses this request for it is designed to give qualifying PartnerVantage members an additional tool help them demo Targus products to their customers, boost profitability and enhance their business."

The PartnerVantage program is unique in that it gives resellers immediate access to essential tools, product information and incentive programs. It is designed to build higher levels of customer satisfaction and reseller expertise that increase profitability. Participants in the PartnerVantage program have access to a dedicated partner Web site, enabling them to take advantage of the benefits offered. Highlights of the PartnerVantage program include:

Priority partner support and an 800 number dedicated exclusively to program members offering speedy responses and customer support.
Sales and marketing support and training materials designed to maximize program members' business, including the latest sales promotions, product information, comparisons and literature, logos, case and tip configurator.
Government and education incentives that offer additional discounts for government and education sales through distribution.
Demo program offering resellers product samples and special programs to maximize attach rates and increase profitability.
VantagePointe E-Newsletter exclusive e-newsletter describing all of the latest promotions, product announcements, sales and marketing support initiatives, news and events from Targus.
Bid desk assistance for pre- and post-sales support offers assistance from the Targus bid/special opportunity team for PartnerVantage members in developing bids that will help generate new opportunities with strategic accounts.

"We are able to move more solutions because Targus encourages the success of its partners by providing the tools needed to practically guarantee our success," stated Cami Parks, general manager and marketing manager at Eastern Data, Inc., a computer components distributor. "Targus' unparalleled PartnerVantage program allows resellers to take advantage of current market trends while enabling us to build business opportunities and increase sales and profitability."

For more information about the Targus PartnerVantage program please visit: www.partnervantage.com or by emailing partnersupport@targus.com.

About Targus
Targus invented the notebook case and continues to advance the mobile accessories category with innovative and relevant solutions for today's mobile lifestyle. Targus products enhance productivity, connectivity, and security, liberating users to work in any and all environments with the utmost convenience and comfort. Founded in 1983, Targus headquarters are located in Anaheim, Calif., with offices worldwide and distribution agreements in more than 100 countries. For more information on Targus visit www.targus.com.

Editor’s Note: For additional information, evaluation units or executive interviews, please contact Kelly Reeves, Targus, Inc., 1211 N. Miller Street, Anaheim, CA 92806, (714) 765-5555 ext. 402 (Voice). High-resolution images are available by contacting Kelly Reeves at (kelly@klrcommunications.com).

Targus and the Targus logo are registered trademarks of Targus Group International. All rights reserved. All other marks may be the property of their respective titleholders.

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